A strong LinkedIn network isn’t about numbers, it’s about relationships.
500+ connections on your profile might look impressive, but the question is: Do those connections actually create value?
Here are five strategies to build and grow a LinkedIn network that helps you learn, lead, and open doors.
1. Define Your Networking Goal
Not all networks are the same. Some are built for job hunting, others for learning, and others for building influence.
Ask yourself:
- Do I want to connect with peers in my industry?
- Am I looking for mentors or potential clients?
- Do I want to learn from thought leaders?
Once you know your goal, you’ll know who belongs in your network and who doesn’t.
2. Go Beyond “Add Connection”
Blind requests rarely work. People accept when they see effort.
When sending a request:
- Mention something you have in common (“I also served in the Air Force…”).
- Reference something they posted (“I liked your article on feedback and shared it with my team”).
- State your intent simply (“I’d love to stay connected and learn from your insights”).
These 30 seconds of effort turn a stranger into a future colleague.
3. Join and Engage in Groups
LinkedIn Groups aren’t perfect, but they’re powerful when used well.
- Join 2–3 groups in your niche (e.g., Project Management Institute, Young Professionals Network).
- Comment on discussions, not just read.
- Share resources or answer questions generously.
This is how you go from “lurker” to “trusted voice” in your field.
4. Nurture Your Current Network
Most people focus only on adding new connections and forget about the ones they already have.
Here’s how to nurture:
- Congratulate people on job changes or work anniversaries.
- Comment thoughtfully on their posts (“I had a similar challenge and here’s what worked for me”).
- Send a quick message once in a while: “Saw your update on your new role — wishing you success!”
Relationships don’t stay strong without intentional touchpoints.
5. Share Insights, Not Just Updates
The fastest way to grow a network is to give people a reason to follow you.
Instead of just posting job updates or resharing news, try this:
- Post a weekly reflection (something you learned as a leader).
- Share 3 quick takeaways from a book, article, or podcast.
- Write a short “lesson learned” story (what you’d tell someone a few steps behind you).
Consistency is magnetic. People want to follow voices they trust and trust grows when you share value regularly.
The 15-Minute Networking Routine
To make this sustainable, block 15 minutes per week and do three things:
- Send 2–3 personalized connection requests.
- Engage with 5 posts from your network.
- Post 1 short insight or reflection.
Do this for three months, and you’ll see your network both expand and strengthen.
Feel Free to start with me, I would love to connect at: https://www.linkedin.com/in/inspiretomorrow/
deliberatedevelopment.org 